Your one-stop
copy studio.
Where words, stories and your audience intersect.
You know the saying - content is king. It’s time to make every word count in today’s digital era, where attention spans wane faster than an ice cream cone in summer. Clearly constructed copy that weaves a strong narrative can not only cut through the clutter, but connect your brand and business to your audience and drive customer loyalty, retention and engagement.
A little about me
16 years global experience in branding,
social media and copywriting.
I graduated with a Bachelor of Commerce (Marketing) degree from the University of Melbourne where I kicked off my career as a marketer for global brands including MINI Cooper, Tennis Australia, and Coca-Cola. After a stint in London where I furthered my marketing chops at Harrods and Time Inc., I hopped across the pond to New York City and switched gears to social media for both agency- and client-side brands in the fashion/retail, consulting and beauty space. My love for writing brought me back to content marketing and ultimately the west coast to Los Angeles. I am currently based (further west) in Hawaii.
Currently I am a Content Marketing Lead at MNTN, where I am responsible for all types of customer facing copy. It is these experiences and global perspectives that lend to the nature of my work. I have written across fashion, beauty, foods, arts, technology and lifestyle, and my work has been featured on CNN, Monocle, Fortune, WeWork and Broadsheet, amongst other publications.
Read more about me on Freelance Founders, Wethos, Shoutout LA and my podcast with The Juice, and Superpath.
☯︎
Editorial
Editorial content is my jam, so to speak - from blog posts, feature stories through to longer form pieces.
❍
Social Media
Armed with nine years of social media experience across agency and in-house brands where I managed influencer outreach programs, digital campaigns, paid media/sponsored posts, content calendar and analytics.
〄
Brand Copywriting
Looking to create a tagline, brand name or rewrite your whole website—or parts of it? I’ve worked on major copy re-hauls for branding studios, startups, and technology companies.
◎
Content Strategy
I’ll help define (and refine) your value prop, mission and vision statement, content and brand pillars, tone-of-voice and everything else that goes into the building blocks of your brand.
Love letters from happy clients
Don’t just take my word for it, see what
some of my past clients have to say:
“I have worked with Melissa on employee advocacy, analytics, and campaign planning in global social media team at Mercer. Melissa is very hard-working, creative, dedicated team member, and strategic thinker. She always thries to think out of the box and looks for improvements. Melissa is a super colleague and would be an asset to any company.”
— Olga Fytysyk
ONLINE SPECIALIST CASE at Oriflame Cosmetics
“It was a great pleasure working with Melissa on a creative content writing project for Facebook Ads. She took every step of the project professionally and efficiently. Her creative content is able to accurately deliver the brand message while also matching the current trend, using eye-catching expressions. It was extremely easy and efficient to communicate with Melissa during the whole process of the project. One week after the project is done, around 50% of her content creation has a better CTR than the older ads. I am definitely looking forward to collaborating with her again.”
— Kim Bian
SOCIAL MEDIA MANAGER at Singulart
“Melissa has been a great addition to our network of freelancers. She has worked on both our technology clients and our own agency pieces. She consistency delivers innovative creative work which is on schedule and written to a high standard. I look forward to continuing to work with her in the future.”
— Daniel Dagher
CLIENT PARTNER at Bray St.
”Melissa has been my go-to content writer for years at various tech companies. She can easily adapt her writing to different brands and deliver high quality copy that is both informative and creative. Melissa is a joy to work with!”
— Christine Göös
DIRECTOR OF MARKETING, BRAND AND COMMUNICATIONS at Celtra
“Melissa was a strong contributor within the marketing team. She is results oriented and with great attention to detail. Melissa developed diverse marketing skill within a small team that developed a strong brand within its segment.”
— Justin Hocevar
SALES DIRECTOR at Jaguar Land Rover
Why people
hire me
What you can expect, should you choose to partner with me.
✶ Over 16 years of copy-
writing experience
✶ Diverse background in
branding, social media and
content - a triple threat trio!
✶ My writing converts - keep
scrolling to read what my happy
clients have to say
✶ Reasonable fees and efficient
turnaround times
Holla 👋
Find out more, ask a question
If you're interested in finding out more about how I can help you take your content to the next level, or if you simply want to say hello - shoot me a note at anytime via mellie.yap@gmail.com or simply fill out the form on the right.
Ready to book a call? Schedule your free 15 minute discovery call here.
Thank you for taking the time to visit my site.
