Smartly.io: Shape Up Your Paid Social E-book
Win the Paid Social Game with Smartly.io
Winning retailers move fast, leveraging both online and offline to disrupt the industry. In today’s channel-agnostic world, customers want it all - the full sensory experience pre-purchase as well as the convenience of shopping with the click of a button. Retailers have no choice but to embrace paid social in order to bridge the gap between online and offline
Revolutionize your paid social offering with Smartly.io technology to create engaging customer experiences at scale
Onboard and unlock the power of online and offline data to enable omnichannel media strategies
Re-imagine the storefront online with ad formats that bring your brick & mortar experience online, combining both branding and product discovery
Disrupt the Omnichannel Landscape
More than half of all retail dollars in the US alone are influenced by digital, however, roughly 90% of sales still happen in-store. Retailers must adopt omnichannel strategies – optimizing for both results in their online advertising. Our creative solutions and online and offline sales data help you reach your target audience in a visual, engaging and effective way to create rich ad experiences and drive intent to purchase:
Local Advertising, Mass Reach: Use your store location data to localize ads. Promote your top products and feature best-selling products and promotions from national to store-specific level. Target sales per location based on cities, zip codes and coordinates. Make your digital storefront shoppable and have your ads synced with your inventory in real time.
Stand Out with Automated Retail Stories on Mobile: Stand out with your mobile discovery and experience with our creative ad templates. From Stories ads to personalized, mobile-friendly videos and high-performing Carousel ads, you won’t need to break the bank to run a high volume of creative. You can even turn still images into video with a few simple clicks.
Drive Foot Traffic and Sales: Smartly.io’s platform and Facebook’s Offline Conversion measurement capabilities track offline transactions driven by your ads. Target customers based on lifetime value and create lookalike audiences of your most profitable customers.
Frávega Drives Foot Traffic From Facebook
Frávega, one of Argentina’s leading electronics retailers with over 100 locations around the country, wanted to localize advertising to drive in-store sales. Partnering with both Smartly.io and Facebook, Frávega identified stores with similar behavior in smartphone sales, so that external factors wouldn’t impact their study. They ran a controlled test where two specific stores were geo-targeted with special offers in the smartphone category. These ads were created with Automated Ads and combined images from the feed with Dynamic Image Templates to show on-brand creatives, that rendered pricing based on the feed. Frávega saw a 3% lift in weekly smartphone sales as a result.
“Smartly.io’s Video Templates solution brought us great results on Facebook - 49% lower CPA than with static images. We believe it’s an excellent format to reach users with better quality ads and take full advantage of the branding impact of video.” - Alejandro Fogarolli Performance Team Lead, Frávega
4. Redefine Your Online Weekly Offers
Print circulars are a big part of retailers’ marketing strategies, especially for grocery retailers where weekly offers are the norm. Making this format work online can be difficult considering the different retail locations and sheer volume of products. Our Digital Circulars make targeting the right locations and audience at scale effortless since promotions can be customized for each location. Unlock the power of hyper-localized offers with Smartly.io solutions:
Full-screen mobile experience for weekly store deals
Show directions to the nearest store
Target defined audiences based on interests, location, and key demographics
Optimize ads for store visits, store sales, web traffic or other objectives
5. Walmart Brasil Takes Weekly Offers Online to Drive Offline Sales
Walmart Brasil struggled to bring their print ads to life digitally, including Facebook, as each region within Brazil featured different products on sale at varying price points. Utilizing Smartly.io’s Automated Ads technology, the retailer created Digital Circulars with the same database as their print ad vendors - transforming them into Facebook Instant Experience ads and providing a new way for customers to redeem offers in-store across 16 regions.
“Smartly.io’s Automated Ads allows us to communicate our offers to new customer segments - who now have an even bigger reason to visit our stores with promotions they receive on their mobile screens.” - André Svartman General Director of Marketing, Walmart Brazil
The Results:
48 seconds spent on average reading the offers
18% of users looked up directions to the nearest store
30 minutes taken to create canvases automatically for hundreds of stores
65 times higher reach amongst the target audience with Digital Circulars
55 hours saved a week for Walmart had they otherwise created ads manually
6. A Partner and a Paid Social Platform for Retailers
Smartly.io is the partner of choice for retail brands who look to generate incremental revenue on paid social, including Facebook, Instagram, and Pinterest. We are a leader in social advertising automation combined with expertise and service, that help brands around the world automate their ad buying and creative production to drive transformative results.
“Our relationship with Smartly.io has been wonderful. I rarely fall in love with a partner, but the speed and quality of their work have been outstanding...” Laura Joukovski SVP Media + Analytics, TechStyle Fashion Group
Read the original e-book here
