Writing

Selected works

I’ve been honoured to write for some of the world’s most loved digital publications including Fortune Magazine, CNN, Huffington Post and Monocle magazine. My multi-vertical experience spans across lifestyle, fashion, technology, sports and more 👇

 

Editorial

Work
WeWork: Spectacular Views and a Welcoming Vibe in Salt Lake City
Corporate
WeWork: Spectacular Views and a Welcoming Vibe in Salt Lake City
Corporate

Editorial

Corporate
WeWork: Work, Play and Sustainability in the 15-Minute City
Corporate
WeWork: Work, Play and Sustainability in the 15-Minute City
Corporate

Editorial

Corporate
Fortune Magazine: Moving Fashion Forward With Purpose
Corporate
Fortune Magazine: Moving Fashion Forward With Purpose
Corporate

Editorial

Corporate
Melting Butter: Restaurant Find - San Remo NYC
Food
Melting Butter: Restaurant Find - San Remo NYC
Food

Editorial

Food
WeWork: Which New Modes of Learning Pass the Grade?
Corporate
WeWork: Which New Modes of Learning Pass the Grade?
Corporate

Editorial

Corporate
TMRW Magazine: Get to Know - Latte Samuels
Art
TMRW Magazine: Get to Know - Latte Samuels
Art

Editorial

Art
TMRW Magazine: Sabrina Carpenter
Art
TMRW Magazine: Sabrina Carpenter
Art

Film

Art
Melting Butter: Good Coffee Find - Brunswick NYC
Food
Melting Butter: Good Coffee Find - Brunswick NYC
Food

Editorial

Food
Melting Butter: The Curators - Caroline Ventura on Calliope NYC & Her West Village Gems
Art
Melting Butter: The Curators - Caroline Ventura on Calliope NYC & Her West Village Gems
Art

Editorial

Art
Melting Butter: Restaurant Find - Tuome NYC
Food
Melting Butter: Restaurant Find - Tuome NYC
Food

Editorial

Food
Broadsheet Melbourne: Culinary Couture - Food and Fashion
Food, Fashion
Broadsheet Melbourne: Culinary Couture - Food and Fashion
Food, Fashion

Editorial

Food, Fashion
Broadsheet Melbourne: Love and Togs
Fashion
Broadsheet Melbourne: Love and Togs
Fashion

Editorial

Fashion
Smartly.io: 2019 Trends for E-Commerce Advertisers
Tech
Smartly.io: 2019 Trends for E-Commerce Advertisers
Tech

Blog Post

Tech
Smartly.io: Performance Marketing Tips for the Lunar New Year
Tech
Smartly.io: Performance Marketing Tips for the Lunar New Year
Tech

Blog Post

Tech
Smartly.io: Three Steps to Give Your Campaigns Some TLC
Tech
Smartly.io: Three Steps to Give Your Campaigns Some TLC
Tech

Blog Post

Tech
Smartly.io: Nail Down the Creative Mix in Your Campaigns - Why Video Performance Matters
Tech
Smartly.io: Nail Down the Creative Mix in Your Campaigns - Why Video Performance Matters
Tech

Blog Post

Tech
Smartly.io: Don't Flunk the Test - How to Get an A+ on Your Back to School Campaigns
Tech
Smartly.io: Don't Flunk the Test - How to Get an A+ on Your Back to School Campaigns
Tech

Blog Post

Tech
Smartly.io: See the Lift - How to Get Your Customer's Foot in the Retail Door
Tech
Smartly.io: See the Lift - How to Get Your Customer's Foot in the Retail Door
Tech

Blog Post

Tech
Smartly.io: All You Need to Know About Facebook Pixels
Tech
Smartly.io: All You Need to Know About Facebook Pixels
Tech

Blog Post

Tech
Smartly.io: How to Improve Campaign Performance in a Single Click with Facebook's Campaign Budget Optimization
Tech
Smartly.io: How to Improve Campaign Performance in a Single Click with Facebook's Campaign Budget Optimization
Tech

Blog Post

Tech
Smartly.io: Top Ten Tips to Get Your Mobile Site Right
Tech
Smartly.io: Top Ten Tips to Get Your Mobile Site Right
Tech

Blog Post

Tech
Smartly.io: How to Allocate Budget Between Funnel Steps on Facebook
Tech
Smartly.io: How to Allocate Budget Between Funnel Steps on Facebook
Tech
Tech
Smartly.io: How to Regain Control in Preparation for the Big Campaign Budget Migration
Tech
Smartly.io: How to Regain Control in Preparation for the Big Campaign Budget Migration
Tech
Tech
Smartly.io: The Facebook Algorithm + Your Campaign = A Match Made in Paid Social Heaven
Tech
Smartly.io: The Facebook Algorithm + Your Campaign = A Match Made in Paid Social Heaven
Tech

Blog Post

Tech
Smartly.io: How Facebook Bid Multipliers Can Optimize for Lifetime Value and Incrementality
Tech
Smartly.io: How Facebook Bid Multipliers Can Optimize for Lifetime Value and Incrementality
Tech

Blog Post

Tech
Ó Magazine: Melbourne Spring Fashion Festival
Fashion
Ó Magazine: Melbourne Spring Fashion Festival
Fashion

Editorial

Fashion
Ó Magazine - L’Oreal Melbourne Fashion Festival Autumn/Winter 2012
Fashion
Ó Magazine - L’Oreal Melbourne Fashion Festival Autumn/Winter 2012
Fashion

Editorial

Fashion
Chapel Street Precinct: Chapel Street Precinct is Famous for Fashion at LMFF 2013
Fashion
Chapel Street Precinct: Chapel Street Precinct is Famous for Fashion at LMFF 2013
Fashion

Editorial

Fashion
Chapel Street Precinct: Stevie
Fashion
Chapel Street Precinct: Stevie
Fashion

Editorial

Fashion
Monocle Magazine: Ivy Prepster
Fashion
Monocle Magazine: Ivy Prepster
Fashion

Editorial

Fashion
 
 

Digital

 
 

Corporate

Work
MNTN: Ad Copy
Tech
MNTN: Ad Copy
Tech

Digital Ads / Social / Email

Tech
MNTN: Website Copy
Tech
MNTN: Website Copy
Tech

Website

Tech
Bray St: Website Copy
Tech
Bray St: Website Copy
Tech

Website

Tech
NNOVATE Studios: Website Copy
Tech
NNOVATE Studios: Website Copy
Tech

Website Copy

Tech
CNN Editorial: Mimoona and Philadelphia Fashion Incubator Partner at Macy’s Center
Fashion
CNN Editorial: Mimoona and Philadelphia Fashion Incubator Partner at Macy’s Center
Fashion

Press Release

Fashion
Tennis Australia: Australian Open E-mail
Sport
Tennis Australia: Australian Open E-mail
Sport

E-Newsletter

Sport
V2G-Clarity: Executive Summary for White Paper
Tech, Corporate
V2G-Clarity: Executive Summary for White Paper
Tech, Corporate

Whitepaper

Tech, Corporate
V2G-Clarity: Website Copy
Corporate, Tech
V2G-Clarity: Website Copy
Corporate, Tech

Website Copy

Corporate, Tech
V2G Clarity: E-newsletter
Tech, Corporate
V2G Clarity: E-newsletter
Tech, Corporate

E-Newsletter

Tech, Corporate
Kick Jamaica: Crowdfunding Platform Opens up a Realm of Real Estate Opportunities in Jamaica and New York
Tech
Kick Jamaica: Crowdfunding Platform Opens up a Realm of Real Estate Opportunities in Jamaica and New York
Tech

Press Release

Tech
Tennis Australia: Australian Open E-Mail
Sport
Tennis Australia: Australian Open E-Mail
Sport

E-Newsletter

Sport
Tennis Australia: Australian Open E-Mail
Sport
Tennis Australia: Australian Open E-Mail
Sport

E-Newsletter

Sport
Tennis Australia: Australian Open E-mail
Sport
Tennis Australia: Australian Open E-mail
Sport

E-Newsletter

Sport
Tennis Australia: Australian Open E-mail
Sport
Tennis Australia: Australian Open E-mail
Sport

E-Newsletter

Sport
Tennis Australia: Australian Open E-mail
Sport
Tennis Australia: Australian Open E-mail
Sport

E-Newsletter

Sport
Tennis Australia: Australian Open E-mail
Sport
Tennis Australia: Australian Open E-mail
Sport

E-Newsletter

Sport
Tennis Australia: Australian Open E-mail
Sport
Tennis Australia: Australian Open E-mail
Sport

E-Newsletter

Sport
PSFK: SAAB Concept Car Channels the Brand’s History With Fighter Jet Design
Corporate
PSFK: SAAB Concept Car Channels the Brand’s History With Fighter Jet Design
Corporate

Editorial

Corporate
300 Blankets: Press Release
NFP
300 Blankets: Press Release
NFP

Press Release

NFP
Parachute: A Letter From the CEO
Tech
Parachute: A Letter From the CEO
Tech

Ghost Writing

Tech
 
 

Branding