StriVectin: #YouthList Campaign

To promote the launch of StriVectin SD Advanced, I created a 360-campaign encompassing a user generated content competition, a microsite, influencer partnerships, sponsored posts and a curated content calendar during the lifespan of the campaign.

Influencer partnership with Mrs. Lilien as part of the StriVectin #YouthList social media campaign. This post was hosted on her Pinterest page to generate awareness and drive call-to-action.

Caption: & the results will come a flowin' in! #youthlist @StriVectin

Influencer partnership with StyleLikeU as part of the StriVectin #YouthList social media campaign. The mother daughter duo hosted a sponsored blog post that brought up childhood nostalgia, growing up, while staying true to the campaign message.

Excerpt: By starting StyleLikeU, as a mother-daughter team, the two of us have both been forced to confront many of our greatest fears. The way that we cope with the enormous challenges of creating a business (one that goes against the grain) and working together is by learning to live in the moment and seize each day. Even though it's not always easy or secure, we are so fulfilled by living for a calling that is greater than ourselves. Big portions of our lives have had to go onto the back burner, which creates an even more intense emphasis on living in our truths and appreciating the support of our community, which inspires us everyday.

Now for that #YouthList, which is a combination of the cliffs we've jumped off of, the lessons we've learned and the ways that we have grown and continue to grow since starting StyleLikeU.

I dropped my 25+ year, booming career as a fashion stylist - Elisa

I transferred from USC in LA to NYU in NYC in order to be closer to my mom and to the heart of where we were building SLU. - Lily

I am navigating cyberspace as a product of the 70s and Lily totally ignores me when I ask her to help me with my techno-handicaps. - Elisa

Click here to read the rest

Influencer partnership with Mrs. Lilien as part of the StriVectin #YouthList social media campaign. This post was hosted on her Pinterest page to generate awareness about the user-generated-content competition and drive call-to-action to the #YouthList microsite.

Caption: What is #YouthList?

Influencer partnership with Bag Snob (Tina Craig) as part of the StriVectin #YouthList social media campaign. Craig posted a series of blog posts to promote the new line, and the user-generated-content campaign.

Excerpt: It’s tough to have a bad skin day. But imagine having a bad skin year! Which is what I had been experiencing since the first day of the New Year. Honestly, I was just run down. In addition to running my businesses, not only the website but the upcoming launch of our new bag line and keeping up with my new role as Contributing Editor at Vogue Taiwan, and monthly columns for US publications as well as attending Fashion Weeks in New York and Paris, I sometimes don’t get more than a few hours of sleep a night during Fashion Month (quelle horreur!). While the rest of America is winding down to sleep, I start working with Asia until well past midnight.

I love what I do, but started to panic about the state of my skin and questioning my workload (is my passion for fashion really worth wrinkles and gray hairs?!). Topical creams are great for daily maintenance, but what I needed were serious, deep-penetrating peels and tightening laser treatments. I was told about StriVectin’s latest product, their SD Advanced Concentrate, and remembered that I’d tried the original nine years ago. Innovative beyond its time and one of the first cosmeceuticals on the market, it’s one of those products you never forget. Click here to read the rest

Influencer partnership with Mrs. Lilien as part of the StriVectin #YouthList social media campaign. This post was a series created and hosted on her Pinterest page to generate awareness and drive call-to-action.

Caption: The idea of youth can mean many different things - and if you ask me, a life of vibrancy is what it brings! Let's discuss the #YouthList for a moment, shall we? I promise, you'll like what you read, feel and see!

This fabby concept of the #YouthList was introduced to me by the peeps at StriVectin - I immediately fell for their inspiring take on living the forever young lifestyle and thus made it my own current obsession! So, I took a long hard look into what I define as a youthful existence - I pulled together my Mrs. #YouthList, outlined above 1-6. Each one of these components is essential to fulfilling your youthful dreams - and when pulled off successfully, a forever young vibrancy truly reigns supreme.

Things like 'Live in the Moment' + 'Ditch Your Doubt' - in their own way reverse the signs of ageing and reduce the urge to louse about. 'Hold Onto Your Daydreams' and 'Nurture The Skin You're In' - give way to confidence boosting juices which is a total win-win! Allowing yourself to 'Make Fairytales A Reality' and 'Paint Thy Lips, Nails + The Town Red' - forces you to reduce stress + get out of your head. All of the above certainly lend themselves to feeling and thus looking young - just as much so as limiting your tanning time in the sun.

Now that I'm drinking the youth serum I want to spread the love - so I've partnered up with StriVectin so that I can help you out with all of the above! Panting?? Read on... I'm going to be crowning a MRS FOREVER YOUNG + gifting her a year of youth - she who wins gets a 1 year supply of StriVectin SD Advanced, yes it's the TRUTH!

In order to properly enter you must leave a comment below - telling me which one of my (above) #YouthList items you need to harness, work on and grow. Then re-pin the corresponding pin and state your case in the caption - include the link to your pin in your comment, cross your fingers and wait for my reaction! I'll select the winner that I feel best deserves the crown - she can then do that happy dance, recharge her youthful ways and start to eradicate the lines from her frown!